Today’s Agencies Need a Wake Up Call on How to Address Parenting

Marketing often falls short of reality still

An illustration of a woman with a baby on her back trying to type on a laptop
Parents are a valuable bunch, both as employees and as people with rich perspectives. Getty Images
Headshot of Dria Barnes

In recent years, marketers have gotten on board with portraying the less-than-perfect parts of parenthood (also known as reality).

@driadebotton Dria Barnes is the general manager at Healthline Parenthood.