Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care

Empathetic spot highlights how the brand helps avoid strain

Truckers get their backs pounded, popped and massaged as Volvo Trucks spreads the word of a feature that's easier on drivers' bodies. Volvo Trucks
Headshot of Mitch Reames

Road trips are brutal on a body. The aches that come with spending hours upon hours sitting in one spot as mile signs fly by the window are ingrained in all of us.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.