Twitter has hired Doug Brodman as its new U.S. agency development director. He joins from Google, where he spent the past five years at the tech giant’s in-house agency as senior business lead of U.S. deals and partnerships.
At Twitter, Brodman will create “business-building opportunities” that align with all the major agency holding companies. He will also lead the team that works with agencies and their clients on creating programming, content and media solutions on Twitter.
Brodman replaces former U.S. agency development director Stephanie Prager, who has been promoted to head of global agency development, and will report to her.
“With the help of agencies, Twitter brings brands to the center of culture and conversation with the most engaged, fascinating and influential audiences,” Brodman said in a statement. “I’m thrilled to join Twitter’s U.S. agency team to help holding companies leverage Twitter’s creative tools to move the industry forward.”
At Google, Brodman led the growth of YouTube’s presence in the upfront marketplace and accelerated the shift of traditional TV dollars to the platform.
Previously, Brodman was director of digital sales marketing and then senior director of Olympic sales marketing at NBCUniversal. He started his career in 2005 at Publicis MediaVest, which has since been folded into Spark Foundry. At Publicis, Brodman launched and led the Procter & Gamble digital media buying practice.
“Doug has delivered on impactful projects that have moved the industry forward, and we’re thrilled to have his agency expertise and passion for advertising on the team,” Prager said in a statement. “As we continue to showcase how Twitter is a key asset for brands launching something new or connecting with what’s happening, we look forward to his fresh perspective.”