IPG Mediabrands’ Universal McCann (UM) has a new chief executive for the U.S. UM global CEO Daryl Lee promoted 15-year agency veteran Lynn Lewis to the role today. Lewis replaces Kasha Cacy, who left UM a few months ago to join Engine as global CEO.
“[Lewis] is a homegrown leader who has built a loyal following at UM based on her unparalleled client partnership, strategic marketing savvy and amazing ability to build and inspire high-performance teams,” Lee said in a statement.
Lewis formerly served as UM’s East Coast regional president and global CMO. In the dual roles, she was responsible for cultivating the culture and capabilities of the agency’s East Coast offices, providing executive leadership for its East Coast clients (including its dedicated Coca-Cola Connections Studio unit) while also overseeing UM’s global marketing efforts and helping to define brand positioning, philanthropic initiatives and awards strategy.
She joined UM as svp, director of client services in 2003 and became global managing partner on Sony less than two years later. She later built and led UM’s dedicated media unit servicing Johnson & Johnson, J3, pioneering an integrated media planning, buying and analytics model later utilized across UM’s account roster. Prior to joining UM, she spent over nine years with McCann New York as a an account director, working with clients including Coca-Cola, Unilever, L’Oreal, Gillette and Black & Decker.
Lewis’ appointment follows a series of account wins for UM.
Last month, American Express consolidated its global media account with the agency. In September, Quicken Loans named UM as its media agency of record, and the agency successfully defended the Charles Schwab U.S. media account. Other recent account wins include Henkel and Columbia Sportswear.