Instead of Victims, Unicef Ad Reimagines Refugees as Powerful Video Game Characters

VaynerMedia campaign challenges viewers to think differently about migrants

In addition to the ad, the campaign includes a digital mini game starring the refugee children. VaynerMedia London / Unicef

What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential—all the makings of a video game hero.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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