Verb Agency Founders Want More Black Talent to Get a ‘Seat at the Table’

Yadira Harrison and Shannon Simpson Jones want to see client and agency accountability

verb agency founders Yadira Harrison (left) and Shannon Simpson Jones
Yadira Harrison (left) and Shannon Simpson Jones founded Verb in 2018. Verb

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and activations for brands like Lyft, Netflix, CRWN magazine and Nielsen at Cannes Lions.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.