ViacomCBS Taps Droga5 to Rebrand CBS All Access

The revamped streaming service is set to roll out early next year

Droga5 will help ViacomCBS rebrand its streaming service. ViacomCBS

ViacomCBS has chosen Droga5 New York as its creative and strategic partner for the rebranding of CBS All Access, the company’s streaming platform launched in 2014. Wieden + Kennedy also participated in the pitch, according to a person familiar with the matter.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.