Visa Seeks to Consolidate $200 Million Global Creative Account
Incumbents BBDO and Saatchi & Saatchi have been invited to participate
Visa is hoping to make the change to address its continually evolving strategy.
Visa
Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek.
