VML has hired Lauren Lafranz as managing director, global creative operations, a newly created position.
In the role, Lafranz will work out of VML’s New York office and report to global chief creative officer Debbi Vandeven. She will serve as director of VML’s global creative council and be responsible for implementing Vandeven’s creative vision, managing creative offices globally, expanding creative standards and managing global awards planning.
Lafranz arrives at VML following after more than a dozen years at JWT New York, where she spent the past four and a half years as global chief creative content officer.
“Lauren’s ability to identify rising creative talent combined with her experience in the awards community makes her an excellent addition to theVML team,” Vandeven said in a statement. “She will be a tremendous steward of our creative work.”
Lafranz said: “I am honored to join the incredibly talented and thoughtful VML family to further shine a light on their creative and innovative solutions to a global audience. I also would like to express my gratitude to everyone at JWT. They will always hold a special piece of my heart, and I hope that I have helped our global creative community as much as I have learned from them. It is comforting to know that I am simply expanding my WPP family.”
VML also rehired executive creative director David Altis and welcomed group creative director Mariana Costa.
Altis formerly served as executive creative director at VML Kansas City but left to join boutique agency Meers in August of 2014. He has worked with clients including Kellogg, H&R Block, Colgate-Palmolive, Blue Cross and Blue Shield, Tom’s of Maine, Hill’s Pet Nutrition and the San Diego Zoo. Altis will report to chief creative officer, North America, John Godsey.
Costa joins VML Chicago as group creative director on the Kimberly-Clark team and reports to executive creative director Sean Burns. She arrives at the agency after a couple years as a freelance creative director following stints at McCann Erickson and DDB New York.