Vp at Dentsu’s Isobar Is Out After Being Charged With Lewd Behavior on Boston Public Transit

It's unclear if Jeremy Pincus was fired

Massachusetts transit police publicly distributed these pictures while they were searching for the suspect who they were told displayed lewd behavior on a train on April 25.
Headshot of Lindsay Rittenhouse

Jeremy Pincus, vp of research and strategy at Dentsu Aegis Network-owned Isobar, is no longer with the agency after he was arrested at work for allegedly displaying lewd behavior toward two women on a Boston commuter train.

The Boston Globe was one of the first outlets to report on the incident and his exit from the agency.

On Aug. 1, the Massachusetts Bay Transportation Authority Police arrested 53-year-old Pincus, who lives in Westwood, Mass., on charges of indecent assault and battery and lewd and lascivious conduct, transit police announced Friday. Adweek reached out to Pincus via social media and has not yet received a response.

A spokeswoman for Isobar said the agency was “first made aware of these allegations following press inquiries. Mr. Pincus is no longer an employee of the company.” She did not confirm that Pincus had been fired, and declined to comment further.

Police reports obtained by Adweek state that Pincus was arrested at Isobar’s Needham, Mass., office after being questioned in one of the agency’s conference rooms.

Jeremy Pincus, 53
MBTA Transit Police

Jake Wark, spokesman for the Suffolk County District Attorney’s office in Massachusetts, said police had been looking for a man who appeared to be taking photos of two women on a Franklin Line train in Boston on April 25 while “gyrating” his groin against them. Wark said the women got off the train to get away, and the man got off at the same stop. But when the women walked toward the transit police office, they noticed he had left the station, so they didn’t report it.

According to police reports, the women told officers they were “nervous” and walked hand in hand to the transit police booth as it appeared Pincus was initially following them before exiting the station.

One of the women provided photos of the incident to Turtleboy Sports, an online tabloid-style outlet founded by bloggers, which posted about it and shared a picture of the suspect on April 26, Wark said. That post tipped off police. The women later reported it to police on May 18, when they heard about an ongoing investigation from a train conductor, according to Wark.

The MBTA Transit Police posted a public notice in May showing pictures of the suspect, asking for help identifying him. Wark said it wasn’t until July 26 that police received a call from an anonymous tipster who identified Pincus as a potential suspect.

He added that police are investigating whether Pincus was involved in a separate incident that occurred on a Green Line train on May 2, but details of that incident are unknown and Pincus is currently only facing charges for the April 25 episode.

Pincus was arraigned in Boston Municipal Court on Thursday, released on personal recognizance (meaning there was no monetary bail) and “ordered to stay away from all commuter rail trains and the victims,” Wark said.

According to police reports, Pincus told three officers who showed up at Isobar’s office to question him on Aug. 1 that the suspect in the photos “could be me.” The report stated that Pincus led officers into one of the agency’s conference rooms, where he was then arrested.

During questioning, Pincus also offered an explanation for his alleged action: that he gets “random erections throughout the day at random places,” according to police reports.

The police reports quote Pincus as saying, “My wife has repeatedly told me to wear different underwear,” because his erections can be seen through his pants.

His next scheduled court date is Oct. 18, at which time administrative duties such as appointing counsel and providing discovery will be carried out, according to Wark.

Pincus joined Isobar in March 2016, according to his professional networking profile. Before that, he spent 16 years at Forbes Consulting, holding the title of principal before moving to Isobar.

Pincus holds a Ph.D. in social psychology from the University of Connecticut.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Publish date: August 7, 2018 https://dev.adweek.com/agencies/vp-at-dentsus-isobar-is-out-after-being-charged-with-lewd-behavior-on-boston-public-transit/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT