What Direct Mail Slump? PostcardMania Saw a 26% Earnings Boost in Q3

Resilient small business owners contributed to success

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PostcardMania, which has 282 employees, uses Konica Minolta printing technology. PostcardMania

The rise of digital marketing has contributed to direct marketing’s bumpy volume and growth in the past decade. But as marketers stress that integrating direct mail can improve a campaign’s overall performance, especially with more Americans staying home due to the pandemic, firm PostcardMania has seen record earnings in 2020.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.