What Working in a Tattoo Shop Taught Me About Advertising’s Creative Process

It’s about letting the artist thrive without imposing your will

Illustration of a brain and a lightbulb each holding a plug
If you don’t have some doubts during the creative process, you’re most likely doing it wrong. Getty Images

There’s something about stabbing a stranger for several hours straight that reveals their true colors. Having previously worked in a tattoo shop, I learned early on in my career about people making questionable creative choices.

This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.
Zach Canfield is an associate partner and director of talent at Goodby Silverstein & Partners.