When McDonald’s Didn’t Respond to Customers on Facebook, Burger King Decided to Jump In

In Denmark, BK cheekily offers a 'helping hand' (and free Whoppers)

Burger King decided to roast McDonald's again—this time on its own Facebook page. Burger King Denmark

Burger King’s rivalry with McDonald’s stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.