Why Agencies Should Be Placing Their Bets on Data, Talent and Tech

These may be the most significant opportunities for shops to thrive

Stacks of various gambling chips
With all bets being placed in 2020 and beyond, it’s still incumbent upon agencies to hone in on what makes them unique in the first place. Larry Washburn/Getty Images
This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.