Why Companies Should Broaden Their Cultural Perspective

And how employee resource groups create a safe space

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ERGs can empower employees to show up to work as authentically as possible. Illustration by Jordan Moss for Adweek

As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because I’ve seen it in action.

@janelmwrites Janel Martinez is a Bronx-based writer and founder of award-winning site Ain't I Latina?, an online destination celebrating Afro-Latinas.
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