To Win in Today’s Complex Marketing Ecosystem, Agencies Need to Embrace Generosity

A form of collaboration is your company’s most important KPI

A generous culture starts with confidence. Getty Images
Headshot of Colin Kinsella

Peter Drucker, often considered the father of modern business management, famously said, “Culture eats strategy for breakfast.” While I agree, I would add that in order for agencies to attain a strong culture, they need to embrace the value of generosity. Allow me to explain.

This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.
@colinkinsella Colin Kinsella is CEO North America of Havas Media Group and a member of the Adweek Advisory Board.
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