Why MasterClass Tapped Jeff Goodby and Rich Silverstein to Teach the World About Advertising

Online education for a world fascinated by marketing

Rich Silverstein and Jeff Goodby take their experience to the MasterClass stage.
Rich Silverstein and Jeff Goodby take their experience to the MasterClass stage. Goodby Silverstein & Partners

From traditional academia to millions of do-it-yourself videos, online education continues to be a burgeoning business. But sifting through the options to find instructors with a true level of expertise can be a daunting task. Since 2015, MasterClass has been taking the guesswork out of online education and supercharging it with some significant star power.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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