Why Political Marketers Need to Focus More on Marginalized Voters

In this upcoming presidential race, it’s a fatal oversight

illustration of business men and women in an open field looking out into the distance with a telescope
Going into the 2020 election, political marketers need to target every potential voter without discrepancy. Getty Images

Just when we thought the smoke had cleared from the 2016 presidential race, here we are, in the blink of a proverbial eye, readying for the 2020 campaign.

Marc Stephenson Strachan is chairman of ADCOLOR, Inc. and a senior marketing and advertising industry executive.