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The Big Game
Presented By
Roku

Why Some of the Most Memorable Super Bowl Ads Aren’t During the Game

Opinion: Is all this money spent actually paying off?

a golden football player getting ready to throw the football with a blue background
Some of the Super Bowl's top moments didn't happen in-game. Getty Images, Skittles, E-Trade

By Jae Goodman

January 31, 2020

Like most Americans and NFL fans around the world, I love the Super Bowl. And like most marketers, I love the attention we as an industry give to Super Bowl ads.

Jae Goodman
@__observatory Jae Goodman is CEO of Observatory (A Stagwell and CAA company).
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