Why This Canadian Agency Is Choosing to Open Its Doors Now

Founders are forging ahead with plans despite the pandemic

Photos of five people working in bed
The five founders of Broken Heart Love Affair have launched their new agency from home. Broken Heart Love Affair
Headshot of Minda Smiley

As far as strange ad agency names go, Broken Heart Love Affair is up there. But what’s perhaps stranger is the fact that squarely in the midst of a pandemic, the agency’s founders are moving forward with launch plans.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.