Why This TBWA Creative Leader Wants to See More Focus on Older Industry Pros

Recognition for 40+ is needed, says Walter Geer

Walter T. Geer III isn't impressed with the industry's love of youth. Matt Rodriguez

A couple of months ago, Walter T. Geer III, svp and group creative director at TBWA\Worldhealth, had had enough. Faced with a long list of posts in social media around various awards for industry professionals under 40 or 30, he took to LinkedIn for what one might consider an innocuous post on the topic.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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