Give a kid some Lego bricks, and chances are they’ll use their imagination to concoct a far-fetched creation like a firefighter using an elephant’s trunk to put out some flames.
With Whimsical Film, Lego Unveils Its First Global Brand Campaign in Decades
Toymaker celebrates the power of creativity

Lego's "Rebuild the World" campaign was created by its in-house agency in partnership with BETC.
Lego