WPP Integrates Mindshare and Neo Media World Capabilities

Mindshare will introduce a media transformation consultancy called Change

WPP logo, man and phone
Mindshare will also introduce an Acceleration planning approach to connect brands' media and sales at scale for clients. WPP

WPP media agency network Mindshare and digital-first global performance agency Neo Media World are integrating their capabilities to better address challenges faced by marketers.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.