WPP Retains Global Advertising Duties for Walgreens Boots Alliance

Holding company beat out Publicis in a review that started earlier this year

Walgreen Boots Alliance and WPP logos with a red background
WPP beat out Publicis Groupe and retained Walgreens Boots Alliance. WPP/Walgreens Boots Alliance

Walgreens Boots Alliance, a global retail and pharmacy company that brought in $139 billion in 2019 revenue, has renewed its relationship with WPP following a review that started in May. Publicis Groupe was a finalist in the review, according to a person familiar with the matter.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.