WPP Unveils the Branding for Its Newest Agency, Wunderman Thompson

Exclusive: It's 'a creative, data and technology' shop

Landor created the visual identity. Wunderman Thompson
Headshot of Patrick Coffee

Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history’s first creative agency and the firm that pioneered direct marketing.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.