Zillow Names Fig as Lead on $120 Million Creative Account

Deutsch formerly worked with the online real estate marketplace

the fig and zillow logos
Zillow spent about $124 million on marketing in 2018, according to Kantar Media. Zillow, FIG

Online real estate marketplace Zillow has selected Fig (formerly known as Figliulo & Partners) as its lead creative agency, following a review led by Mercer.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.