As Podcasting Matures, Publishers Grapple with Building Audience, Monetizing

Although podcasts have risen to new levels of popularity in recent years, the medium still has its challenges. Podcast creators, increasingly publishers like Slate, FiveThirtyEight, and Vanity Fair, struggle to reach new listeners because podcasts can be difficult to discover online, often isolated from the constant stream due to the limited sharability and SEO traction of audio. This makes it challenging for podcast creators to grow their audience beyond their most loyal followers.

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.