Biggest Lesson from Magazine Media 360°: Print Continues to Captivate Readers

Although the President and CEO of the Association of Magazine Media (MPA) Mary Berner has witnessed a massive rise in digital media — from social to video and everything in between — she still sees a robust print economy that remains relevant to all types of readers. Berner helped create Magazine Media 360° Brand Audience Report last September. The report shares audience growth numbers across all major media formats and has offered new insight into the kinds of content readers want most and what channels are driving the largest audiences. In the following interview, Berner shares what she’s learned over the past year managing Magazine Media 360° and why print remains an attractive platform for readers.

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.