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Brand Marketing


Teaser image for an article by Robert Klara

How Machine Learning Narrows Down Choices for Martha Stewart’s Wine Club

Artificial Intelligence

No single person could sample millions of bottles of wine after all, so the AI company provides a manageable selection.

Teaser image for an article by Ian Zelaya

Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

Adapting to Crisis

The media brands see an appetite for virtual events and holiday content.

Anti-Trump Ads Are Targeting Conservatives With Varying Levels of Success

Politics

Experts are split as to whether the messages actually impact voter behavior or not.

Butterball’s Turkey Talk-Line Is Ready for an Unusual Thanksgiving

Adapting to Crisis

The poultry brand knows consumers need different advice this holiday season.

Teaser image for an article by Ian Zelaya

How Do You Create a Successful Brand Collaboration in a Crowded Market?

Adapting to Crisis

Experts say brands should opt for functionality over buzz for long-term impact.

Teaser image for an article by Kathryn Lundstrom

Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

CPG

The new biodegradable packaging could create confusion and recycling cross-contamination.

Teaser image for an article by T.L. Stanley

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

CPG

ADM study sees more consumers and brands riding the flexitarian wave.

Teaser image for an article by Richard Collings

Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

Diversity, Equity and Inclusion

The brand has gone from “most hated” to perhaps one of the most progressive when it comes to diversity, equity and inclusion.

Teaser image for an article by Emmy Liederman

Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween

Food & Beverage

‘Broom-Thru’ is just one of the franchise’s many holiday-themed campaigns.

Teaser image for an article by Diana Pearl

Tata Consultancy Services Marks a November Without a NYC Marathon

TCS is spotlighting its apps and tech tools in new campaign.

Walmart Pulls Gun Displays Following Protests Over Police Shootings

Adapting to Crisis

Firearms remain for sale in about half of its U.S. stores.

Teaser image for an article by Ian Zelaya

Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

Adweek Instagram

Brand launches three-day contactless stunt in Los Angeles.

Teaser image for an article by Robert Klara

How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade

Marketing Innovation

Red Titan is the first character from a YouTube show to score the gig.

Teaser image for an article by Kaila Mathis

Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments

CPG

Target’s holiday campaign leans on simplicity.

Teaser image for an article by Ryan Barwick

Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail

Coronavirus

Experts disagree that discounts are the best strategy to lure travelers.

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