Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser This year’s ad will focus on a new body for the voice assistant.
Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser
This year’s ad will focus on a new body for the voice assistant.
Twitter Just Created a Custom Font to Better Reflect Its Brand Identity
It's all part of the platform's marketing refresh.
Zoom’s CMO Discusses What the Future of the Workplace Might Look Like
Virtual events will go from being an afterthought to a main attraction.
DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game
The daily fantasy brand will run 15-second ads in the second and third quarters.
How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI
Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.
O’Doul’s and Match Are Making Dating Easier for People Who Don’t Drink
The partnership includes at-home date kits from the brands.
GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead.
Neiman Marcus’ Digital Transformation Enters New Phase: Omnichannel Retail
The luxury department store is taking a page out of big box stores' playbook.
What Made Virtual CES Successful for One Fitness Company
After globally launching Apple Watch and Garmin wearable support for the Wondercise fitness service in October 2020, we felt we were finally at the right stage to showcase ourselves at [...]
Apple’s Chinese New Year Ad Is About a Child, a Mythical Monster and Confronting Our Fears
Chinese New Year has quickly become a milestone on the advertising calendar for major brands, especially those looking to establish a stronger foothold in the region and with people of [...]
The Big Opportunities and Challenges for Marketers in 2021
Adweek Intelligence survey reveals optimism in 2021.
Delta’s Tim Mapes Is Optimistic About a Rapid Recovery for Airlines
How the airline is forging ahead, with more environmentally conscious fliers in mind, at Outlook 2021.
After a Decade in the Big Game, Kia Sits Out the Super Bowl
Carmaker focuses on expanding charitable initiatives for U.S. youth.
Lemonade from 2020’s Lemons; Reddit Sticks It to Wall Street: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]