How Machine Learning Narrows Down Choices for Martha Stewart’s Wine Club
No single person could sample millions of bottles of wine after all, so the AI company provides a manageable selection.
Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram
The media brands see an appetite for virtual events and holiday content.
Anti-Trump Ads Are Targeting Conservatives With Varying Levels of Success
Experts are split as to whether the messages actually impact voter behavior or not.
Butterball’s Turkey Talk-Line Is Ready for an Unusual Thanksgiving
The poultry brand knows consumers need different advice this holiday season.
How Do You Create a Successful Brand Collaboration in a Crowded Market?
Experts say brands should opt for functionality over buzz for long-term impact.
Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
The new biodegradable packaging could create confusion and recycling cross-contamination.
Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
ADM study sees more consumers and brands riding the flexitarian wave.
Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health
The brand has gone from “most hated” to perhaps one of the most progressive when it comes to diversity, equity and inclusion.
Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween
‘Broom-Thru’ is just one of the franchise’s many holiday-themed campaigns.
Tata Consultancy Services Marks a November Without a NYC Marathon
TCS is spotlighting its apps and tech tools in new campaign.
Walmart Pulls Gun Displays Following Protests Over Police Shootings
Firearms remain for sale in about half of its U.S. stores.
Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
Brand launches three-day contactless stunt in Los Angeles.
How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade
Red Titan is the first character from a YouTube show to score the gig.
Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments
Target’s holiday campaign leans on simplicity.
Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail
Experts disagree that discounts are the best strategy to lure travelers.
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