It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our top 10 ads this year, including No. 1, stretch beyond three minutes. That's an eternity in Internet time, yet they were watched, loved and shared worldwide.
Six other ads are at least a minute long, leaving just two lonely spots—both of them comedies—holding down the fort for the traditional :30.
The collection offers a mix of themes and styles, as well as agencies. Ten different shops did this year's 10 ads—unlike last year, when Wieden + Kennedy and BBH did five between them. The ads feature stunts, social experiments, heartwarming moments, juvenile jokes and more. And while it's been called the year of the prank, none of those "gotcha" spots broke into our top 10, though a few came close.
Congratulations to all the agencies and clients for their intriguing concepts and impressive craft, and for making advertising people love—and want to share.