15 Simple Rules for Activating Your First Virtual Reality Campaign

Before getting the goggles, take notes

In January, we at Hill Holliday had the pleasure of partnering with Framestore to create TrailScape, a first-of-its-kind virtual reality "walk-around" experience for Merrell at the Sundance Film Festival. Simply put, folks could freely explore a virtual environment by actually walking through a physical space.

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