16 of the Gayest Ads in History

From Ivory soap to Marky Mark

Headshot of Robert Klara

With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product of relaxed, millennial mores. Not so. The fact is that American advertising has featured images of male-on-male intimacy for a century now. While these images were frequently ambiguous (and, in many cases, furtive or inadvertent) their presence is as undeniable as the conclusion they point to: However marketers have come to define “gay advertising” today, the genre has, in one form or another, been with us much longer than we realize. Here, a peek at some of the more interesting examples.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Publish date: June 16, 2013 https://dev.adweek.com/brand-marketing/16-gayest-ads-history-150226/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT