21 Campaigns That Should Snare Lions at Cannes

Adweek's favorites from Leo Burnett's predictions reel

Headshot of Tim Nudd

Smart ways to live, and dumb ways to die. Advertising demonstrated it all over the past 18 months, and the best work will do battle at the 60th anniversary of the Cannes Lions International Festival of Creativity in Cannes, France.

Once again, Adweek has partnered with Leo Burnett and its annual Cannes Predictions Reel for this preview of which campaigns could dominate the conversation—and win some major Lions—this year. There are famous names (Nike, Coca-Cola) and lesser-known ones (UTEC, Metro Trains Melbourne), but what unites them is a commitment to work that's fresh, surprising and powerful—breakthroughs in a world of roadblocks.

See the featured work here:

Gallery: 21 Campaigns That Should Snare Lions at Cannes

Burnett identified four key themes this year: the ascent of real-time marketing; the fluidity of great ideas across cultures; the importance of earned media; and the art and craft of music. Those themes are evident in many of the 21 campaigns shown here—Adweek's picks from among 30 Burnett chose. But all the work reveals fundamental truths, skillfully mined and stylishly communicated.

The Cannes Lions International Festival of Creativity runs June 16-22. Visit adweek.com/cannes all week long for real-time reports from the festival, including video interviews, analysis, winners galleries and more.

@nudd Tim Nudd is a former creative editor of Adweek.