24 Hours in Advertising: Thursday, June 4, 2015

YouTube crowns ad of the decade, and Showtime rolls out streaming service

Headshot of Katie Richards

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Showtime announces its own streaming service

Following the lead of HBO, Showtime announced it plans to launch its own standalone streaming service. And it will be $4 cheaper than HBO Now. (Adweek)

YouTube names its top ad of the decade

After asking viewers to vote for their favorite ad on YouTube from the past decade, Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout" was crowned the winner. (Adweek)

Yoplait gets in touch with French roots

A new campaign from Wieden+Kennedy for Yoplait celebrates the yogurt brand's French roots, and W+K's creative director shared details on casting that French accent. (Adweek)

Young CEOs open up about failure

U.K.-based insurer Hiscox partnered with Vox on a series of branded videos featuring young CEOs discussing the challenges they faced and mistakes they made on their way to the top. (Adweek)

Around the Web:

McDonald's franchisees express concern

New McDonald's CEO Steve Easterbrook has plenty of plans to turn the fast-food chain's business around, but many franchisees aren't able to make the pricey investments. (The Wall Street Journal)

Inside the NFL's branding camp

A group of rookie NFL players attended the annual NFLPA Rookie Premiere event, which teaches new players how to handle important endorsement deals. (Bloomberg)

Apple recalls Beats speakers

Apple recalled roughly 233,00 of the Beats Pill XL speakers after reports that they were overheating and causing injuries and property damage. (The New York Times)

Honda pulls back on its digital media venture

Honda will rethink its digital media strategy since The Honda Stage marketing program, which launched last year, hasn't drawn people in the way the company hoped it would. (The Wall Street Journal)

Industry Shake-Ups:

Top creative leaves BBDO

BBDO San Francisco announced Craig Mangan, the head of the agency's creative department for the last three years, left. (Agency Spy)

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Publish date: June 4, 2015 https://dev.adweek.com/brand-marketing/24-hours-advertising-thursday-june-4-2015-165150/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT