3 CMOs Take Us Inside Their Brands’ SXSW Experiences

Adweek caught up with marketing chiefs from Land O’Lakes, Visible and Showtime

- Credit by Video: Josh Rios; Editor: Nick Gardner
Headshot of James Cooper

South by Southwest continues to prove itself to be both cradle and crucible for experiential marketing as brands from Showtime to Land O’Lakes hosted packed activations this year across downtown Austin, Texas. Adweek caught up with three CMOs—Land O’Lakes’ Tim Scott, Visible’s Minjae Ormes and Showtime’s Donald Buckley—to discuss what they were up to at SXSW 2019 and why it’s important for brand marketers to be there with experiences for thousands of attendees. While their activations were as different as their respective brands, all three agreed that pulling traditional ad-dodging customers, audiences and communities into intimate, real-life environments is a marketing form they are going to increasingly rely on to preserve mind- and marketshare.


@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
Publish date: March 14, 2019 https://dev.adweek.com/brand-marketing/3-cmos-take-us-inside-their-brands-sxsw-experiences/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT