3 Guidelines for Navigating the Era of Audible Branding

Over 75% of homes are expected to have voice activated devices by 2020

Brands need to expand into audible branding and its AI. Getty Images, Google Home

With SXSW about to kick off, it’s a good time to be thinking about the technologies poised to transform how we live and work. Voice platforms brought to us by Amazon’s Alexa, Google Home, Apple’s Siri, Microsoft’s Cortana and Samsung’s Bixby are all vying to change how we interact with technology, and the “voice wars” are in full swing. Farhad Manjoo recently speculated in his New York Times piece that Alexa has a viable chance of becoming the third most popular OS, next to iOS and Android—and he may not be far off.

@armano David Armano is global strategy director for DJE Holdings.
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