3 Lessons Learned From Marketing Through Covid-19 so Far

Here are some things you can do now

Illustration of someone holding a book
Adweek's Nadine Dietz spoke to David Meltzer, host of The Playbook podcast from Entrepreneur, to share her tips for success. Getty Images

I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of the people they serve, they can’t help but be empathetic to new norms and emerging needs, flexing their models, operations and communications on a dime.

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Kristen Colonna is the chief strategy officer at OMD North America.