3 Misconceptions to Abandon While Implementing Brand Innovation – Adweek 3 Misconceptions to Abandon While Implementing Brand Innovation

3 Misconceptions to Abandon While Implementing Brand Innovation

It might be time to rethink your previous strategy

A orange and blue star coming out a cardboard box
With a glut of brands hustling for consumers' attention, customers are getting harder and harder to impress.
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How do you choose the brands you let into your life? The car you drive, the clothes you wear, the phone you rely on, the way you power your home: You have seemingly unlimited choices. So how do you decide which brands deserve your advocacy, your love and your wallet?

This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.