3 Shops Remain in Global Media Review

Final pitches approach in Siemens Enterprise Communications' contest

Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages.

The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in late September. The meetings will take place at the company's headquarters in New York; a selection is expected next month.

PHD, Horizon, and Initiative emerged from a broader field of six that also included TargetCast, Optimedia, and Mediasmith.

Media spending on the assignment, which encompasses the U.S., Europe, Asia and Latin America, is projected at $90 million. The winner will handle both the planning and buying of media in those markets. 

Drexler/Fajen & Partners, the New York-based consultancy managing the search, declined to comment. 

Siemens Enterprise Communications is a spin-off of Siemens AG that's majority owned by venture capital firm The Gores Group. The company provides telephone, voicemail, and videoconferencing systems for businesses.

The search comes as SEC gears up for a global relaunch that will include the introduction of a new name, logo, and positioning in a competitive field that includes Cisco, Hewlett-Packard, and Alcatel-Lucent. Lead creative duties, now at McMillan in Ottawa, are not part of the review.