3 Tips for Creating a Viral TikTok Campaign

Marketers from Chipotle and Simmons share what's worked for their brands on the platform

Screenshot from Brandweek 2020
Chipotle vp of digital marketing and off-premise Tressie Lieberman explained how the restaurant chain's 'how-to' video for white rice resonated with fans. Adweek/Chipotle

At Adweek’s Brandweek virtual event on Wednesday, marketers from TikTok, Chipotle and Simmons came together for a Brandweek Masterclass to discuss what works best on the platform—and what falls flat.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.