In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit’s newfound media presence has industry insiders hustling to develop effective strategies to tap into their engaged user base. In April 2018, the site reached 330 million monthly active users, which put it on par with Twitter. The average user spends over 15 minutes per day on Reddit, with an average session time of six minutes and 25 seconds.