3 Tips for Marketers to Reach a More Realistic Audience This Father’s Day

Because dads aren’t just bumbling fools or sole breadwinners

On a dimly lit stage there are numerous men dressed in only aprons
Dollar Shave Club's Father's Day spot celebrated the dad bod. Dollar Shave Club

There’s a certain kind of dad making the rounds in advertisements. He’s the hapless, good-for-fun-but-not-much-else kind of parent, great at tossing a ball in the park but can’t find his way around a teething ring.

Alex Monger is a business director at BBH New York and father to Marlowe.