3 Tips for Marketers to Reach a More Realistic Audience This Father’s Day
Because dads aren’t just bumbling fools or sole breadwinners

Dollar Shave Club's Father's Day spot celebrated the dad bod.
Dollar Shave Club

There’s a certain kind of dad making the rounds in advertisements. He’s the hapless, good-for-fun-but-not-much-else kind of parent, great at tossing a ball in the park but can’t find his way around a teething ring.