Brandweek 3 Ways Brands and Marketers Will Be Forever Changed by 2020 They’re acting more human—and taking concrete action These Brand Genius honorees say brands have to be more human now. Adweek By Lisa Lacy September 14, 2020 Lisa Lacy @lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon. Recommended articles