3 Ways Brands Can Market to Their LGBTQ Consumers Year Round

Inclusivity needs to be integrated into marketing plans beyond Pride

Marketing to the LGBTQ community shouldn't be confined to just one month of the year. Getty Images

As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different sectors, different industries all reaching out to a community that has a collective spending power of $1.7 trillion. This makes LGBTQ Americans the tenth largest economy in the world.

Paul Dien is the head of partnerships for Ready Set Rocket.