3 Ways CMOs Can Keep Up in an Ever-Changing Digital World

Disruption happens fast, and they need to adapt quickly

The CMOs role is changing in the digital age, and they'll need to adapt. Getty Images

Today’s global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and challenging entire categories. As a result, traditional marketing organizations need to always be thinking two steps ahead, which can be difficult to do while trying to run a global marketing team and keep up with the evolving ecosystem.

Greg Paull is the principal and co-founder of R3.