3 Ways to Ensure Your Video Content Resonates With Your Audience

Utilize technology or your brand will be left scrambling

We are in a constant battle for attention, and the average human loses focus within 8 seconds. Getty Images

A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver.

This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.
Harris Beber is CMO of Vimeo.