35% of Americans Think Brands Should Extend Their Facebook Boycott to Create Credible Change
The #StopHateForProfit campaign in July left a dent in the platform's ad revenue and, it seems, public opinion
35% of Gen Z and millienials think most brands that took part in the boycott did so for PR or to save costs during the pandemic.
Stop Hate For Profit
When the Facebook boycott began in June, media experts and buyers told Adweek it was “unlikely” to see a “sizable ad boycott—let alone one that rattles Facebook.”
