4 Keys to Modernizing Customer Experience Measurement Strategies

SAS's Jennifer Chase on what marketers should consider to evolve attribution

SAS's Jennifer Chase talks creating unified CX measurement at Adweek NexTech 2020. Adweek

This year is changing the way marketers approach the customer experience, and that includes evolving how it’s measured.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.