4 Ways to Break Through the Noise and Capture Consumers’ Attention

Brands need to be able to anticipate their audience's needs

The average person looks at their phone 80 times per day. Getty Images

We live in a world of fragmented attention, fleeting micro-moments shared across pieces of different sized glass. Think about the first 10 minutes of your morning. Do you turn on the TV? Ask Alexa for the weather as you open your phone? How many apps do you open? How many emails do you check? How many brands have targeted you? And how many do you remember?

Harris Beber is CMO of Vimeo.
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