4 Ways to Make Marketing More Meaningful

Get laser-focused on a role your brand can credibly play 

Identify a pain point. Where are the gaps in the marketplace? Getty Images

Warhol called it “Business Art.” A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, “Business art is the step that comes after art.”

Jeff Tammes is founder and CEO of Dinner Party.